Cinema for All: Connecting Audiences, Cinema, and Talent
As a movie marketing and promotion company, 70mm delivers comprehensive, advanced promotional services designed for contemporary cinema. We specialise in digital marketing, media relations, and strategic outreach to ensure films achieve strong visibility and sustained audience engagement across platforms. Our promotional approach includes targeted social media campaigns, content-driven storytelling, influencer collaborations, interviews, and innovative digital strategies tailored for regional markets. Working across the Malayalam, Tamil, Telugu, and Kannada film industries, we design region-specific campaigns that connect films with the right audiences while strengthening market presence, recall, and impact.
Beyond promotions, 70mm also operates as a dedicated casting and talent management platform for South Indian cinema. We connect aspiring actors, models, and artists with the film industry through a strong network of casting directors, filmmakers, and production houses. Our platform provides access to curated casting calls, auditions, and skill-building opportunities, supporting the discovery and development of new talent across the region.
Serving the Malayalam, Tamil, Telugu, and Kannada industries, 70mm is recognised as a trusted movie services platform in South India and a reliable partner for film promotions and talent initiatives, particularly in Kerala. We build strong working relationships with directors, producers, production houses, and distributors, creating meaningful collaborations that integrate audiences and talent into the South Indian cinema ecosystem.
Our talent management services extend beyond casting opportunities. We support actors and artists in building personal brands, navigating career paths, and establishing long-term industry presence. Through mentorship, workshops, strategic guidance, and representation, 70mm equips talent with the tools and connections needed to succeed in South Indian cinema.
OUR STORY
The origins of 70mm dates back to our days in postgraduation. Movies laid the foundation to our friendships – we forged it over art and culture, through discussions about movies, film recommendations, and spending our leisure time watching Rajnikanth’s movie trailers and snippets from international films.
We talked a lot about ideas – on what needed to be done. Ajith was the artist – cinema found him early. Film festivals like Montage (at Manjeri) and artistic days at Maharaja’s College informed his zeal for the medium. His principles and passion for the medium resonated with me. Our vision for a more accessible, egalitarian cinema culture seemed no more like a dream now. Then IFFK opened a world full of possibilities and resources for us, and we would become regular pilgrims to the event.
Concurrently, Malappuram was witnessing a new, regionally spearheaded cinema movement, which gave fresh energy to both the makers of the medium and its receivers. Watching KL10 Pathu still remains a lucid memory from our postgraduate days. We managed to put our passion into play by organising a film festival at our department – the first of its kind – with very limited resources. Despite being a small endeavour, its successful reception made us realise the critical requirement for spaces for genius and talent in art, specifically cinema.
During the COVID-19 lockdown, we realised that there were several issues and gaps in the industry that called for intervention. We realised, through our growing interest in digital media and marketing, that in the world of cinema, talent matters – but visibility matters equally. Your visibility helps opportunities discover you.
Thus, in 2021, 70mm was born. Its trajectory took a creative turn with the arrival of Anju. Our objectives were aligned, and Anju was able to add more perspective to it. With her multifaceted expertise – in journalism, marketing, art, music and direction, and aspirations for an efficient, accessible, diverse and secure cinematic space transformed it. In 2022, we registered as a start-up under Startup India and Startup Kerala. With the generous support of KSUM, we have been able to grow and become what we are now. Today, our instagram community has more than 50,000 followers.
Shibina Elayi
MOVIE SERVICES
Movie Marketing&Promotion
We offer a range of specialised services, including Poster Promotion to create compelling visuals that attract audiences, Teaser Promotion to build anticipation before the film’s release, and Trailer Promotion to showcase key moments and engage viewers. Our Song Promotion efforts highlight soundtracks to enhance audience connection, while Short Films Promotion focuses on supporting niche projects with tailored marketing strategies. We also facilitate movie reviews by collaborating with critics and influencers to generate authentic feedback, helping to establish credibility and interest in the film.
Talent Sourcing
70mm Actively search and identify potential actors, performers, models, or other talents suitable for specific roles or projects.
Auditions and Casting Calls
The platform organises and coordinates auditions or casting calls, where interested individuals can showcase their skills and audition for specific roles. It handles the logistics, scheduling, and administration associated with conducting auditions.
Casting Consultation
70mm offers professional advice and guidance to production companies, directors, and other stakeholders regarding the casting process. We provide insights on talent availability, market trends, and casting strategies to optimise casting decisions.
Talent Management and Support
The platform also provides support to talents, helping them develop their careers, providing guidance on professional opportunities, and assisting with promotional activities.